Cooper Hewitt Master Brand Campaign
Concept, produce, and help launch a new master brand campaign for the Cooper Hewitt Smithsonian Design Museum. Being their first master brand campaign ever, they wanted a concept that could scale throughout their institution for the next decade—this is the first.
With collaboration from an Executive Creative Director for writing, we came up with 3-4 options for Cooper Hewitt to utilize as a brand platform for the next decade, all speaking the same language and all putting the importance of design at the forefront of everyone, everyday.
- Project Roles
- Art Director, Copywriter, Creative Director, Designer
- Cooper Hewitt
- Art Direction, Copywriting, Creative Direction, Design
- Advertising, Branding
- Project Industries
- Advertising, Education, Non-Profit