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Cooper Hewitt Master Brand Campaign

Objective: Concept, produce, and help launch a new master brand campaign for the Cooper Hewitt Smithsonian Design Museum. Being their first master brand campaign ever, they wanted a concept that could scale throughout their institution for the next decade—this is the first. My Role: Design Lead With collaboration from an Executive Creative Director for writing, we came up with 3-4 options for Cooper Hewitt to utilize as a brand platform for the next decade, all speaking the same language and all putting the importance of design at the forefront of everyone, everyday.

Project Roles
Art Director, Copywriter, Creative Director, Designer
Company
Cooper Hewitt
Skills
Art Direction, Copywriting, Creative Direction, Design
Media
Advertising, Branding
Project Industries
Advertising, Education, Non-Profit
Cooper Hewitt Master Brand Campaign
Cooper Hewitt Master Brand Campaign
Cooper Hewitt Master Brand Campaign
Cooper Hewitt Master Brand Campaign
Cooper Hewitt Master Brand Campaign
Cooper Hewitt Master Brand Campaign
Cooper Hewitt Master Brand Campaign
Cooper Hewitt Master Brand Campaign
Cooper Hewitt Master Brand Campaign