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Magic Minute - Android Wear

Android Wear, Google's wearable platform, lets you make the most of every moment. For the launch of Android Wear 2.0, we developed a campaign that explores the theme of a Magic Minute. On large scale sets, each film created a world of carefully balanced product and visual storytelling. The Android Wear 2.0 films were inspired by and coincided with an influencer campaign that was created in collaboration with Stink Digital. Thirty different athletes, fashionistas, hackers, urban explorers, and musicians were challenged to discover what's truly possible in a minute.

Project Roles
Creative Director
Copywriting, Creative Direction, Design, Interactive
Advertising, Branding, Commercials - Broadcast, Mobile Apps, Social Media Content