We, and our partners, use cookies to deliver our services. By using our website you agree to the use of cookies as described in our Privacy Policy.

Okay
OMEN by HP

In order to introduce HP's new gaming brand into a highly competitive category, we accepted a challenge — turn OMEN into a gaming lifestyle brand across all channels. Led by a multidisciplinary team that lives and breathes gaming, we developed a strategy designed to build credibility within the gaming community, and created a content ecosystem that shifted OMEN from a relatively unknown contender to a full-fledged lifestyle brand.

Project Roles
Art Director, Designer, Strategist
Company
Giant Spoon
Skills
Art Direction, Design, Strategy
Media
Advertising, Apparel, Brand Films, Brand Identity, Events, Social Media Content
Project Industries
Advertising, Gaming
OMEN by HP
Collaborators