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McDonald's "Moments of Wonder"
There's a lot I could say about this project. It was McDonald's first immersive digital experience. As far as I know, it was the first campaign to add an overlay to Google Maps API to make the brand an intrinsic part of the experience, and it was the first year-long digital campaign for a McDonald's sub-brand.
- Project Roles
- Copywriter, Creative Director
- Company
- DDB Chicago
- Skills
- Copywriting, Creative Direction
- Media
- Advertising, Interactive Videos, Social Media Content, Social Media Copy, Websites
- Project Industries
- Restaurant
