Zappos Video Campaign

I directed this branded documentary dance film for a Zappos campaign. "Ballet Break" asks three dancers from San Francisco Ballet to trade in their pointe shoes and ballet slippers for sneakers—and the stage for something sweet, simple, and rife with nostalgia: a good old-fashioned playground. Dancing to nothing but the sound of school kids kicking around a ball at recess, the off-duty dancers explore what dance means to them: a platform that lets them shine a light on the social issues they believe in and a place where the things that always made them different can finally be celebrated.

Project Roles
Content Producer, Director, Writer
Company
Zappos
Skills
Creative Direction
Media
Commercials - Video
Support