Suave challenges the over-promises, pretension and inflated prices in beauty by becoming the only straight- talking, no-nonsense brand in the category. To fit with this new brand positioning, we worked to redesign Suave.com.
Create 56 original photos to live across the Suave master brand portfolio. Photos spanned four main categories: Kid’s, Men’s, Women’s Hair & Women’s Body.
- Project Roles
- Art Director
- Virtue Worldwide
- Art Direction, Conceptual, Design, Lifestyle, Portrait Photography, Post-Production, Still Life Photography, Styling
- Large Format Photography (Digital), Photography, Social Media Content, Websites
- Project Industries
- Advertising, Beauty