Bushmills: Since Way Back

Bushmill’s “Since Way Back” campaign, the vehicle that told the story of the 400 year old brand through diverse brand ambassadors and their friends, including Fool’s Gold Records (A-Trak, Dust La Rock, Nick Catchdubs), All Day Everyday, DFA Records (LCD Soundsystem) and Chromeo.

The campaign later involved celebrities like Aaron Paul (Breaking Bad, Need for Speed), Justin Vernon (Bon Iver), and Elijah Wood (Lord of the Rings, Wilfred). This became a platform to create a new look, new experiences and consistent relevant content. A platform that created a movement and dramatic shift in brand health.