2018 Nissan LEAF Launch
The Nissan brand as a whole was in need of a platform. It had been relying on sales events and value propositions. We changed that. In fact, we got them out of the automotive category altogether. We made them a technology company: A Technology Company that Moves People. The 100% electric Nissan LEAF became the brands halo vehicle.
- Project Roles
- Art Director
- Nissan United
- Art Direction, Conceptual, Design, Storyboarding
- Billboards, Brand Identity, Commercials - Broadcast, Commercials - Video, Magazines
- Project Industries