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2018 Nissan LEAF Launch

The Nissan brand as a whole was in need of a platform. It had been relying on sales events and value propositions. We changed that. In fact, we got them out of the automotive category altogether. We made them a technology company: A Technology Company that Moves People. The 100% electric Nissan LEAF became the brands halo vehicle.

Project Roles
Art Director
Nissan United
Art Direction, Conceptual, Design, Storyboarding
Billboards, Brand Identity, Commercials - Broadcast, Commercials - Video, Magazines
Project Industries
2018 Nissan LEAF Launch
2018 Nissan LEAF Launch
2018 Nissan LEAF Launch