We, and our partners, use cookies to deliver our services. By using our website you agree to the use of cookies as described in our Privacy Policy.

Okay
"Be Great" Campaign

There was a time when all energy bars were referred to as “PowerBars”. They didn’t taste particularly good but they helped elite athletes accomplish greatness. The “Be Great” campaign helped us inspire recreational athletes and about a thousand new energy bar companies.

Project Roles
Art Director
Company
PowerBar
Skills
Adobe Photoshop, Art Direction, Location, Color Grading, Post-Production, Type Design
Media
Advertising, Billboards, Branding, Magazines, Photography, Portraits, Typography
Project Industries
Advertising, International, Lifestyle, Packaged Goods, Retail, Sports
"Be Great" Campaign
"Be Great" Campaign
"Be Great" Campaign
"Be Great" Campaign
"Be Great" Campaign