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Outside Lands Festival

Outside Lands is a music and arts festival in San Francisco, California. I helped capture and produce on the ground content for 2018. I lead the development of social content at Outside Lands 2018. I implemented a new process and strategy for onsite social creation that allowed our team to turn around content in real-time. This increased festival fomo and told a cohesive story stemming from Instagram Stories. RESULTS FOR THE FESTIVAL WEEKEND: A top goal for Outside Lands 2018 was to increase the use of Instagram Stories because we needed a new platform for our daily recaps. I lead this initiative by developing a new process and directing a new system for how we prepare for real-time content. We were able to produce over 91 pieces of content for Stories during the festival weekend. This resulted in a 352% increase in impressions compared to 2017.

Project Roles
Art Director, Creative Director, Designer
Company
Superfly
Skills
Adobe Illustrator, Adobe Photoshop, Adobe Premiere Pro, Art Direction, Design
Media
Social Media Content
Project Industries
Entertainment, Music
Outside Lands Festival
Outside Lands Festival
Outside Lands Festival
Outside Lands Festival
Outside Lands Festival
Outside Lands Festival
Outside Lands Festival
Outside Lands Festival