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Citi Sound Vault

Music Runs Deep. Citi Sound Vault is a four night annual music celebration leading up to The Grammy’s. We explored how live music experiences can affect the emotions of artists and fans in a positive way. We created artist-focused content that offered fans a deeper level of access to their favorite artist. By sharing the experience in real-time, we created a lasting emotional connection with Citi Sound Vault fans. I was the lead Art Director and Designer. I established the look and feel for the campaign, created social media videos and animated social content. On-site I art directed all social shoots. SOCIAL MEDIA RESULTS: 29,318,952 Impressions / 66,551 Link Click / 6,884,746 Video Views / This campaign showed a large lift in favorability for Citi Bank.

Project Roles
Art Director, Designer
Company
Superfly
Skills
Art Direction, Design, Editing
Media
Social Media Content
Project Industries
Entertainment, Music
Citi Sound Vault
Citi Sound Vault
Citi Sound Vault
Citi Sound Vault
Citi Sound Vault