Citi Sound Vault
Music Runs Deep.
Citi Sound Vault is a four night annual music celebration leading up to The Grammy’s. We explored how live music experiences can affect the emotions of artists and fans in a positive way. We created artist-focused content that offered fans a deeper level of access to their favorite artist. By sharing the experience in real-time, we created a lasting emotional connection with Citi Sound Vault fans.
I was the lead Art Director and Designer. I established the look and feel for the campaign, created social media videos and animated social content. On-site I art directed all social shoots.
SOCIAL MEDIA RESULTS: 29,318,952 Impressions / 66,551 Link Click / 6,884,746 Video Views / This campaign showed a large lift in favorability for Citi Bank.
- Project Roles
- Art Director, Designer
- Art Direction, Design, Editing
- Social Media Content
- Project Industries
- Entertainment, Music