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NAD M10 UX and Art Direction

NAD picked me to lead UX and Art Direction for the new premium Amplifier line. I created the UX, the interactions and lots more. Especially lifting the UX from basic navigation to smartphone-like behavior that we managed to solve nicely. The product was sold out one day after release.

Project Roles
Animator, Art Director, UX/IA Designer
Company
NAD Electronics
Skills
2D, After Effects, Framer, Sketch
Media
2D Animations, UI Design
Project Industries
Entertainment
NAD M10 UX and Art Direction
NAD M10 UX and Art Direction
NAD M10 UX and Art Direction
NAD M10 UX and Art Direction