Brand Strategy Brand Identity Packaging Campaign OOH for Stella Artois

Worked on the JKR NY team to redesign and revamp the Stella Artois brand strategy, brand identity and packaging campaign OOH for Stella Artois

The Strategy:

The design aims to champion the AB InBev brand’s proud heritage while still looking forward to the future.
The new packaging includes a redrawn logo – or cartouche – adapted from its original, historic form, which proudly highlights Stella Artois’ namesake, the star, and nods to the brand’s 600 years of Belgian brewing heritage.
Alongside the logo, the eight-pointed Stella Artois star continues to be an integral part of the brand persona, emphasised by the new ‘rays’ which draw attention to the emblem.
The addition of rays add texture to the cans, bottles and packs, giving them a contemporary feel, while drawing attention to the famous Stella Artois logo and star.
Further refinements include the introduction of subtle typography placed behind hero imagery across packs, watermarked text, and the product story which celebrates the history.