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Samsung X5 Campaign

In the not-so-distant future, domestic cats break free of their restraints, grow several times larger, and take over a neon-drenched metropolis. Or is it all in their heads? Part of a larger influencer campaign for Samsung’s portable storage drive, this short film was created by the influencer himself — director Vincent Peone — utilizing miniature city sets to create the illusion of giant felines. Coupled with a traditional spot that I developed and Vincent also directed, the project took an otherwise staid product like a portable hard drive and made it into an imaginative, wonderful campaign.

Project Roles
Copywriting, Creative Direction
Advertising, Brand Films, Branded Content, Commercials - Video, Viral Films
Project Industries
Advertising, Media, Technology
Samsung X5 Campaign