Samsung X5 Campaign
In the not-so-distant future, domestic cats break free of their restraints, grow several times larger, and take over a neon-drenched metropolis. Or is it all in their heads? Part of a larger influencer campaign for Samsung’s portable storage drive, this short film was created by the influencer himself — director Vincent Peone — utilizing miniature city sets to create the illusion of giant felines. Coupled with a traditional spot that I developed and Vincent also directed, the project took an otherwise staid product like a portable hard drive and made it into an imaginative, wonderful campaign.
- Project Roles
- Copywriting, Creative Direction
- Advertising, Brand Films, Branded Content, Commercials - Video, Viral Films
- Project Industries
- Advertising, Media, Technology