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Taxi Top

One of the first ever Taxi Tops that extended past the top of the light box! Mine was the first to figure out to reverse the image on the other side so it would line up properly. Before this, the only other extended taxi top in NYC was for orange juice (and it wasn't lined up properly). I designed the layout using campaign art, and retouched the artwork so that the image would print properly and have a clean edge line in the extended portion. I made the mechanical, and packaged to send to the printer. Did color proofing with printer as well.

Project Roles
Designer, Retoucher
Company
Priscilla Queen of the Desert
Skills
Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Retouching
Media
Billboards, Branding
Project Industries
Advertising, Entertainment
Taxi Top