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Jeep | Up Next

Jeep has been a major sponsor of the Winter X Games for years. So, when we were tasked with debuting the new Wrangler during the games, we turned to a visual technique the athletes have been using for years. With the help of legendary action sports director Curt Morgan and Olympic medalist Scotty Lago, we debuted the new Wrangler just like a Winter X athlete.

Project Roles
Copywriter
Company
DDB Chicago
Skills
Copywriting
Media
Commercials - Broadcast
Project Industries
Advertising, Automotive, Sports