SF Giants Hall of Bobbleheads

How do you engage a SF Giants fan base that is getting younger, more tech savvy and constantly sharing their life and experiences on social media? We took the rich history of the SF Giants bobblehead phenomenon and put an augmented reality twist on it by creating the Hall of Bobbleheads experience within the Giants stadium. Fans can come in get there photo taken and have a customized bobblehead of themselves created which they can share on social media as well as have added to the digital hall of fame within the experience space.