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Upscale with Prentice Penny show launch

While it may not have lasted more than one season, it was one of my favorite pieces I’ve worked on. Working along side an outside agency, I was able to take their flat concept and give it some life. My role was the art director and designer. It started off looking like a regular fashion shoot but it needed whimsy. I worked alongside the prop team to make sure that every piece of creative on the wall felt real and wanted to ensure that the writer/producer and I are on the same page when it came to having things consistent.

Project Roles
Art Director, Designer
Company
truTV
Skills
Adobe InDesign, Adobe Photoshop, Art Direction, Design
Media
2D Animations, Advertising, Art, Commercials - Broadcast, Key Art, Set Designs
Project Industries
Advertising, Entertainment
Upscale with Prentice Penny show launch