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Tacoma FD show launch creative

Tacoma FD is a comedic show that is written and produced by two of the “hottest super troopers”. We wanted to come up with creative that told viewers about the show without beating them over the head with it. Our whole goal was to show that it is a comedy and not a drama like most fire department shows but we also didn’t want to make it cheesy. My role in this whole campaign was the art director and designer. I worked with 2 outside agencies to develop the key art and made sure that it fell in line with our goals, show identity and network. I art directed the talent in the shoot and video shoot. I enjoyed this project a lot and I am glad that it’s doing really well with the audience.

Project Roles
Art Director, Designer
Company
truTV
Skills
Adobe InDesign, Adobe Photoshop, Art Direction
Media
Commercials - Broadcast, Events, Key Art, Posters, Sketch Comedy, Television
Project Industries
Advertising, Entertainment
Tacoma FD show launch creative
Tacoma FD show launch creative
Tacoma FD show launch creative