Branding & Strategy
Sparko Sweets is a brand with a young and fun personality. The challenge was to help develop their brand story that celebrates its joyful identity and beautiful product to better relate to the candy lovers who already know their name, and beyond. We collaborated closely on the strategy to every aspect of the visual framework–beginning with the understanding of developed and emerging markets, through production and sustainability needs–to create a versatile, playfully bold identity with striking colour palettes and different graphic elements that are used to communicate the brand’s personality with stunning visual impact.
- Project Roles
- Art Director, Copywriter, Designer, Illustrator, Motion Designer, Photographer, Strategist, Typographer
- Adobe Illustrator, Adobe InDesign, Adobe Photoshop, After Effects, Brand Strategy, Packaging Design
- 2D Animations, Brand Guidelines, Brand Identity, Branding, Illustrations, Motion Graphics, Packaging
- Project Industries
- Packaged Goods, Retail