T-Mobile X Stranger Things

I recently freelanced at BBH LA as CD on the T-Mobile account. This was an idea I helped the team bring to life. A partnership between T-Mobile and Netflix’s Stranger Things. We wanted T-Mobile to be a part of the cultural conversation around the show and the Season 3 premiere in an authentic way that made sense for both brands. Since there were no mobile phones in the 80’s we decided to focus on the Walkie Talkie in the show as it’s the most iconic communication device used. We decided to take the Walkie Talkie and bring it into the real world by using it to create a phone case. Introducing the T-Mobile T-ALKIE. This way we could take fans back to the 80's but in a cool way that allowed them to own something from the show. We created a limited amount of just 100. We worked with Kyle Lambert the artist responsible for all the iconic key art for the show to design the packaging. And a web app was also created to allow fans to use their mobile devices like a walkie talkie. Through this they could also win the T-ALKIE phone case and talk to their friends.

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