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Hostess Twinkies and Cupcakes

I was brought onto the campaign after it had been running for a bit. My charge was to reinvigorate the work and help it regain the appeal it once had with kids. We succeeded on both fronts with increased ad awareness and sales. This was one of my favorite brands to work on.

Project Roles
Art Director, Copywriter
Company
Hostess
Skills
Art Direction, Children, Comedy, Conceptual, Copywriting, Film, Food, Humor, Kid Friendly, TV
Media
Television
Project Industries
Advertising
Hostess Twinkies and Cupcakes