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Charge Up Wall

The New Balance Charge Up Wall was a scalable interactive experience that visualized motion through a digital environment, using interactive particles effected and propelled by the velocity of runners passing by, creating a bold expression of movement and momentum in real-time. The experience was activated on-course in 2017, at both the BKHalf Marathon and the TCS New York Marathon at the New Balance Mile 20 Block Party. I took lead on this project, and covered everything from art direction, design, prototyping, development, QA, onsite support as well as exporting content from the custom build software.

Project Roles
Creative Technologist
Company
Sub Rosa
Skills
OpenFrameworks
Media
Interactive Installations
Project Industries
Advertising
Charge Up Wall
Charge Up Wall
Charge Up Wall
Charge Up Wall
Charge Up Wall