MINI Cooper / Driving Hope
Access to music is dwindling in NYC schools (with 47% fewer programs than in 2007). So MINI and charity Sing For Hope literally made music more accessible to New Yorkers—by placing 50 hand-painted pianos around NYC and then donating them to schools.
Then, we used MINI's surprising storage space to create a roving 51st piano, which performed all over NY for 21-straight days.
- Project Roles
- Creative Director
- Mini Cooper
- Copywriting, Creative Direction
- Interactive Installations
- Project Industries