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MINI Cooper / Driving Hope

Access to music is dwindling in NYC schools (with 47% fewer programs than in 2007). So MINI and charity Sing For Hope literally made music more accessible to New Yorkers—by placing 50 hand-painted pianos around NYC and then donating them to schools. ​ Then, we used MINI's surprising storage space to create a roving 51st piano, which performed all over NY for 21-straight days.

Project Roles
Creative Director
Company
Mini Cooper
Skills
Copywriting, Creative Direction
Media
Interactive Installations
Project Industries
Advertising
MINI Cooper / Driving Hope