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Yahoo Fantasy Football

Yahoo tasked us with creating a brand campaign that embraces their Internet-ey heritage while still remaining football-ey and masculine. The resulting campaign may not set any land speed records for conceptual ingenuity, but it was pretty fun to make.

Project Roles
Creative Director
Company
Sid Lee
Skills
Copywriting, Creative Direction, Conceptual
Media
Commercials - Broadcast
Project Industries
Advertising
Yahoo Fantasy Football