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Capriotti's Campaign: Fanatically Delicious

The goal for Capriotti's Sandwich Shop, was to refresh the existing branding and ultimately celebrate its loyal fanbase while attracting new clients. The tagline "Fanatically Delicious", derived from the idea that many existing consumer fans have go-to menu items and custom menu orders/hacks. This new mentality, encourages new customers to join the fanbase, try new menu items and earn rewards for every visit. For franchising, this helps to attract new business owners and creates longterm fanatics of the Capriotti's brand.

Project Roles
Art Director, Art Producer, Designer
Capriotti's Sandwich Shop
Adobe InDesign, Adobe Photoshop, Art Direction
Advertising, Brand Identity, Branded Content, Branding, Environmental Design, Social Media Content
Project Industries
Advertising, Beverage, Restaurant
Capriotti's Campaign: Fanatically Delicious
Capriotti's Campaign: Fanatically Delicious