Microsoft Course IQ

Microsoft Course IQ is a collaborative effort between the M: United team and the internal technology and UX teams at Microsoft. This was the first product developed by M: United which I lead as the Group Creative director. Course IQ is a digital tool that helps golfers apply better course strategy by using the Microsoft Cloud to unlock unprecedented data-driven intelligence for nearly every golf course in North America. A demonstration of the power of the Microsoft Cloud in the hands of the C-suite while they are on the fairway. The passion and hard work of the team garnered us 2 Cannes Bronze Lions and 2 One Show Pencils.

Project Roles
Creative Director
Creative Direction, Design, Design Pattern Research, Digital, Human-Centered Design, Information Architecture, Integrated, Interactive, Management of Teams 1-10, Product Development
Products - Digital, Web Apps
Project Industries
B2B, Technology