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Acura | March Memeness

With a tall order to fill a giant March Madness buy on ESPN.com, we had to come up with an idea to keep our millennial audience entertained - without being too ad-like. Using the quick-to-react intuitiveness of the ILX as our guide, we created March MEMEness: the world's first real-time meme banner advertisments, ever.

Project Roles
Copywriter
Company
Mullen Lowe
Skills
Copywriting
Media
HTML 5 Banners
Project Industries
Advertising