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Acura | Mood Roads

Acura creates vehicles that are so intuitive to the driver, it's like you become one with the car. Through biometric data, we created an interactive experience for Sundance visitors. With 30 sensors measuring 24 different biometric data points, the journey was created by each user's emotional, cognitive and physical inputs. A first-of-its-kind technology built for an out-of-this-world experience.

Project Roles
Copywriter
Company
Mullen Lowe
Skills
Copywriting
Media
Interactive Installations
Project Industries
Advertising
Acura | Mood Roads
Acura | Mood Roads
Acura | Mood Roads