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Cryptaris

The U.S. Army needs STEM candidates to achieve today's complex missions, but STEM candidates think they are too smart to enlist in the U.S. Army. So we built a desire to join the Army by demonstrating that STEM candidates are held to the same high standards as some of the country's most elite universities. To do this, we created a challenge that only 5% of people who try can successfully complete: a percentage that intentionally mirrors the acceptance rate of the nations most elite universities.

Project Roles
Creative Director
Company
McCann WorldGroup
Skills
Creative Direction
Media
Branded Content, Games - Mobile, Interaction Designs, Microsites
Project Industries
Government
Cryptaris