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Staples It's Pro Time

As the Group Creative Director, I lead a team in conceiving of the fourth rebrand in Staples' 30-year history. It's not just a new tagline — it's a new attitude, a new exploration of what actually makes work worthwhile.

Project Roles
Creative Director
Company
MRM//McCann
Skills
Art Direction, Conceptual, Copywriting, Creative Direction, Management of Teams 1-10, Music, Post-Production
Media
Brand Films, Brand Guidelines, Branded Content, Commercials - Broadcast, Commercials - Video, Events, Logos, Short Films, Social Media Content
Project Industries
B2B, Retail
Staples It's Pro Time
Collaborators