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U.S. Army In our Boots

Using immersive, virtual reality storytelling, we turned young Americans into real U.S. Army Soldiers and dropped them into four high-stakes missions. They saw, heard and felt everything real soldiers feel: The fear, adrenaline, and excitement of battle. Nothing was exaggerated or censored. They stepped into the boots of Active Duty Soldiers to finally answer the question: Do I have what it takes to be a Soldier?

Project Roles
Creative Director
Company
McCann
Skills
360° Video, Art Direction, Copywriting, Creative Direction, Creative Strategy, Management of Teams 1-10, Mobile, Multi-cultural, Social, Sound Design, Usability Testing
Media
Advertising, Brand Films, Virtual Reality
Project Industries
Government
U.S. Army In our Boots