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The fashion industry is a major player in global air and water pollution and human rights abuse. Idea .Matter is our response to try and lift the lid in this chain and prove that you can make premium quality clothes through a sustainable and conscious process. As creative director, I’m responsible for establishing the brand communication pillars, from naming and branding to the development of a complete online strategy and photo shoots. Results In 2017 .Matter was elected one of the ten most promising fashion brands in Brazil, and is currently operating in more than four stores across Brazil.

Project Roles
Creative Director
Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Sketch
Project Industries