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Oi Digital Surf

Taking Competitive Surfing Into Social Network Leveraging the presence of social media, Oi Digital Surf introduces a new surf competition format where athletes post their waves online and are judged by the top athletes of the WSL - Gabriel Medina, Filipe Toledo, Italo Ferreira, Adriano de Souza and Silvana Lima. Idea Design a platform and a communication strategy tailored towards audience engagement that awards fans for their participation. I was pleased to get involved with the project on a deeper level by designing the brand, website, motion graphics and directing a short reality show with the finalists. Results The project, a pioneer in Brazil, counted with more than 2,000 athletes enrolled, 40 thousand waves posted and a total of 100 million views.

Project Roles
Creative Director, Motion Designer, UX/IA Designer
Adobe Illustrator, Adobe Photoshop, After Effects
Brand Guidelines, Brand Identity, Branding, Interaction Designs, Motion Graphics, Product Designs, Set Designs, UI Design
Project Industries
Entertainment, Sports
Oi Digital Surf
Oi Digital Surf
Oi Digital Surf