Oi Digital Surf
Taking Competitive Surfing Into Social Network
Leveraging the presence of social media, Oi Digital Surf introduces
a new surf competition format where athletes post their waves online and are judged by the top athletes of the WSL - Gabriel Medina, Filipe Toledo, Italo Ferreira, Adriano de Souza and Silvana Lima.
Design a platform and a communication strategy tailored towards audience engagement that awards fans for their participation.
I was pleased to get involved with the project on a deeper level by designing the brand, website, motion graphics and directing a short reality show with the finalists.
The project, a pioneer in Brazil, counted with more than 2,000 athletes enrolled, 40 thousand waves posted and a total of 100 million views.
- Project Roles
- Creative Director, Motion Designer, UX/IA Designer
- Adobe Illustrator, Adobe Photoshop, After Effects
- Brand Guidelines, Brand Identity, Branding, Interaction Designs, Motion Graphics, Product Designs, Set Designs, UI Design
- Project Industries
- Entertainment, Sports