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Pepsi Max - Epic iPad Ad

"Epic" is not a word regularly used to describe digital advertising. Then again, this one had a Snoop Dogg cameo. Pepsi’s rich media ad launched on News Corp's The Daily iPad app. I worked closely with the creative team at TBWA\Chiat\Day Los Angeles to brainstorm, conceptualize, and advise on mobile usability and technical best practices. One month and six coast-to-coast flights later, this gem of an ad was born. The collapsed banner asks users to “Take Your Touch Screen to the MAX”. Once expanded, the execution offers a wealth of interactive (and often hilarious) content to be explored. The execution won an IAB MIXX award and is featured in the IAB’s Tablet Showcase.

Project Roles
Creative Director, Creative Technologist, Front-End Developer, Project Manager, UI Designer, UX/IA Designer
Consulting, Creative Direction, Creative Research, Mobile, Wrangling - Creatives
HTML 5 Banners, Mobile Apps
Project Industries
Pepsi Max - Epic iPad Ad