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The World's First Shakable Ad

Back in 2008, nobody had ever created an ad that responded to shaking before. So I made one. In the process, I also created the world's first HTML5 advertisement. This was the ad that made the advertising industry say, “Mobile advertising has finally arrived!” and actually mean it. In Medialets' first year—as a creative army of one (before hiring our team)—I conceptualized, designed, and developed The World’s First Shakable Ad. The groundbreaking execution for Dockers (Levi’s) won scores of awards and received worldwide coverage from major news outlets. Since then, it has even been featured in a book or two.

Project Roles
Creative Director, Creative Technologist, Designer, Front-End Developer
Company
Levi's
Skills
Front-End Development, Creative Direction, Design, Storyboarding
Media
HTML 5 Banners
Project Industries
Advertising, Fashion
The World's First Shakable Ad