The World's First Shakable Ad
Back in 2008, nobody had ever created an ad that responded to shaking before. So I made one. In the process, I also created the world's first HTML5 advertisement. This was the ad that made the advertising industry say, “Mobile advertising has finally arrived!” and actually mean it. In Medialets' first year—as a creative army of one (before hiring our team)—I conceptualized, designed, and developed The World’s First Shakable Ad. The groundbreaking execution for Dockers (Levi’s) won scores of awards and received worldwide coverage from major news outlets. Since then, it has even been featured in a book or two.
- Project Roles
- Creative Director, Creative Technologist, Designer, Front-End Developer
- Front-End Development, Creative Direction, Design, Storyboarding
- HTML 5 Banners
- Project Industries
- Advertising, Fashion