Macy's Prom Influencer Campaign
We were given the task to promote Macy's latest prom dress collection. I was the dedicated creative producer and writer from ideation through to execution. In order to make this post stand out from our regular BuzzFeed branded content, I scouted the talent and cast the influencer featured, styled the photoshoot, and wrote the article. This was the first post of its kind to implement our new shopping tool: "Shop The Look" in which users could seamlessly purchase the items featured within the post.
- Project Roles
- Content Producer, Copywriter, Project Manager
- Art Direction, Content Strategy, Copywriting, Creative Direction, Fashion, Styling
- Branded Content
- Project Industries
- Advertising, Fashion, Retail