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Macy's Prom Influencer Campaign

We were given the task to promote Macy's latest prom dress collection. I was the dedicated creative producer and writer from ideation through to execution. In order to make this post stand out from our regular BuzzFeed branded content, I scouted the talent and cast the influencer featured, styled the photoshoot, and wrote the article. This was the first post of its kind to implement our new shopping tool: "Shop The Look" in which users could seamlessly purchase the items featured within the post.

Project Roles
Content Producer, Copywriter, Project Manager
Art Direction, Content Strategy, Copywriting, Creative Direction, Fashion, Styling
Branded Content
Project Industries
Advertising, Fashion, Retail
Macy's Prom Influencer Campaign