Krystal is no ordinary burger. It's a cult brand with a cult following, so none of the cliched approaches that other QSR brands in the category lean on would work for Krystal. Our Zag was to connect with Jim Henson's Creature Shop to bring the beloved Krystal favorites to life as puppets. The campaign broke all kinds of sales records for Krystal.
- Project Roles
- Art Director, Creative Director, Designer
- Art Direction, Conceptual, Creative Direction, Design, Digital, Social
- Commercials - Broadcast, Social Media Content
- Project Industries