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Krystal

Krystal is no ordinary burger. It's a cult brand with a cult following, so none of the cliched approaches that other QSR brands in the category lean on would work for Krystal. Our Zag was to connect with Jim Henson's Creature Shop to bring the beloved Krystal favorites to life as puppets. The campaign broke all kinds of sales records for Krystal.

Project Roles
Art Director, Creative Director, Designer
Company
Krystal
Skills
Art Direction, Conceptual, Creative Direction, Design, Digital, Social
Media
Commercials - Broadcast, Social Media Content
Project Industries
Restaurant