When I'm not designing for passionate businesses I enjoy developing fictional brands and web pages. ‘Vegurt’ was inspired by a practice brief to create a brand for vegan frozen yogurt. In my mind, frozen yogurt is the 'light ice-cream' - calling for a bright, pastel palette with plenty of mouthwatering images and colors, as well as easy-to-read typefaces and clean white organization. Not everyone is excited about vegan food products, so I did my best to illustrate how delicious and healthy this frozen yogurt is with a big, beautiful image as well as a testimonial and a big CTA button to see the flavors.
- Project Roles
- Adobe Illustrator, Adobe InDesign, Adobe Photoshop
- Brand Identity, Branding, Logos, Websites
- Project Industries