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Land Rover wanted to show the Arab world the wealth of knowledge it has about the Middle East and reinforce the connection between the brand and its target audience. Land Rover InstaSurvival – a social media response campaign, was created, where people could send a photo on Instagram along with their location and receive a personalized survival tip about their area within minutes. For each request, we made sure the tip would be useful in the exact area. We researched every possible danger, every animal indigenous to that location and the impact of the weather, on the different terrains, people could encounter there and make their trip safe.

Project Roles
Art Director, Content Strategist
Land Rover
Art Direction, Conceptual, Creative Strategy
Social Media Content
Project Industries