Kit Kat Comedy Break Show
At the beginning of 2013, the whole Arab world needed a break. In a tense and unpredictable climate, KIT KAT wanted to put a smile in people’s breaks, build its social media audience and create entertaining content to engage with its consumers. So we created the KIT KAT Comedy Break Show. The first online
talent show is searching for the next big Arab comedian.
The Comedy Break Show campaign was distributed through two hubs – kitkatcomedybreak.com and a YouTube channel. On both platforms, viewers could watch episodes and additional content, discuss, vote and win prizes for themselves. The content was shared across Facebook and Twitter to followers, fans, friends of fans and interest-based audiences in Arabic and English.
- Project Roles
- Art Director
- Kit Kat
- Art Direction, Creative Strategy
- Brand Films, Social Media Content
- Project Industries
- Packaged Goods