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Small Cars. Small Stories.

The New Adam Rocks meets Zack King. Small Cars. Small Stories is part of the "Anything But Cute" campaign, created for the launch of the new Opel Adam Rocks, describing the attributes of the new addition to the ADAM family – masculine and adventurous. To extend the “Anything But Cute” campaign through social media channels, Opel has team-up with the Los Angeles based clip maker and ‘Vine star’ Zach King. He interprets the features of the new Adam Rocks in six short creative films: Bubblegum, Cardboard, Drift, Remote Control, Snatch and Cannonball.

Project Roles
Art Director
Company
Opel
Skills
Art Direction, Conceptual, Creative Strategy
Media
Short Films, Social Media Content
Project Industries
Automotive
Small Cars. Small Stories.