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Virgin Active 'The Grid' brand

Create a brand and touchpoint platform for a new core class product and campaign to launch in eight territories worldwide.

Project Roles
Designer, Strategist
Company
Wolff Olins
Skills
Creative Direction, Creative Strategy, Design
Media
Advertising, Branding, Customer Journey Map
Project Industries
Sports
Virgin Active 'The Grid' brand
Virgin Active 'The Grid' brand
Virgin Active 'The Grid' brand
Virgin Active 'The Grid' brand
Virgin Active 'The Grid' brand
Virgin Active 'The Grid' brand
Virgin Active 'The Grid' brand
Virgin Active 'The Grid' brand
Virgin Active 'The Grid' brand
Virgin Active 'The Grid' brand
Virgin Active 'The Grid' brand