Joie Brands Logo Design
Dubai based branding agency, Joie Brands, needed to add the final ingredient to their very own strategic rebrand: a custom logotype.
The logo was hand-crafted to express their attitude and newly established
mission statement of creating brands that are more approachable & more human:
“We build passionate brands that enrich the human experience.”
Joie Brands also had a very distinct style they were after, so considerable effort was placed on each letterform having a life of its own.
The process required the letters to be individually created with a brush in order to achieve the desired varied stroke contrast & randomness. These were then converted into vectors, combined, refined & crafted to produce the final piece.
- Project Roles
- Designer, Letterer
- indent design studio
- Adobe Illustrator, Calligraphy, Lettering
- Lettering, Logos
- Project Industries
- B2B, Media