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So Chill Logo Design

So Chill create high-end, brand-able ice-bags and required a brand refresh to cater to their new market: a fashionable, up-market international clientele. — The logo symbol stylistically depicts the Greek goddess of snow, Khione. In ancient Greek mythology she is the daughter of Boreas, god of the North Wind & Winter, thus making her the ideal iconic brand mascot for So Chill. A refined colour palette of white contrasted against a bold Yves Klein Blue brings a strong Mediterranean link to the brand. An oceanic vibe also ties in with the global target audience of yacht communities & the luxury-travel lifestyle. The modern styling of the symbol is contrasted with a bespoke serif font to help accentuate a sense of heritage without appearing antiquated.

Project Roles
Creative Director, Designer, Typographer
Company
indent design studio
Skills
Adobe Illustrator, Brand Strategy, Creative Direction, Lettering, Type Design
Media
Logos, Typography
Project Industries
Lifestyle, Luxury, Travel/Tourism
So Chill Logo Design
So Chill Logo Design
So Chill Logo Design
So Chill Logo Design