So Chill Logo Design
So Chill create high-end, brand-able ice-bags and required a brand refresh to cater to their new market: a fashionable, up-market international clientele.
The logo symbol stylistically depicts the Greek goddess of snow, Khione. In ancient Greek mythology she is the daughter of Boreas, god of the North Wind & Winter, thus making her the ideal iconic brand mascot for So Chill.
A refined colour palette of white contrasted against a bold Yves Klein Blue brings a strong Mediterranean link to the brand. An oceanic vibe also ties in with the global target audience of yacht communities & the luxury-travel lifestyle.
The modern styling of the symbol is contrasted with a bespoke serif font to help accentuate a sense of heritage without appearing antiquated.
- Project Roles
- Creative Director, Designer, Typographer
- indent design studio
- Adobe Illustrator, Brand Strategy, Creative Direction, Lettering, Type Design
- Logos, Typography
- Project Industries
- Lifestyle, Luxury, Travel/Tourism