Target Market Pantry

Redesign for Market Pantry, Target’s largest private label brand, to a modern, flexible and create a brand that consumers can and will proudly display in their homes.
As the largest and most beloved grocery line, with over 1,900+ SKUS across 100 different categories, we set out on the monumental challenge of redesigning this vast and beloved range by developing a visual system that elevates and modernizes the product line, while simultaneously flexing seamlessly across each of the 100 categories.

With a bold but considered and retro feel, the new design system for Market Pantry is eye-catching, clear and flexible, allowing each SKU to be celebrated individually, or the immense line to live cohesively together.