We, and our partners, use cookies to deliver our services. By using our website you agree to the use of cookies as described in our Privacy Policy.

Okay
Target Market Pantry

Redesign for Market Pantry, Target’s largest private label brand, to a modern, flexible and create a brand that consumers can and will proudly display in their homes. As the largest and most beloved grocery line, with over 1,900+ SKUS across 100 different categories, we set out on the monumental challenge of redesigning this vast and beloved range by developing a visual system that elevates and modernizes the product line, while simultaneously flexing seamlessly across each of the 100 categories. With a bold but considered and retro feel, the new design system for Market Pantry is eye-catching, clear and flexible, allowing each SKU to be celebrated individually, or the immense line to live cohesively together.

Project Roles
Designer
Company
Pearlfisher
Skills
Art Direction, Conceptual, Design, Packaging Design
Media
Art, Brand Guidelines, Brand Identity, Branded Content, Concept Art, Logos, Packaging
Project Industries
Packaged Goods
Target Market Pantry