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The Experiment

Drink responsibly campaign With this experiment we prove a simple theory: if a DJ provides a night of great and irresistible songs, people will dance more and drink slow. To invite the largest number of deejays around the world to join the project, we decided to recruit as ambassador one of the most famous of them, Armin Van Buuren.

Project Roles
Art Director
Art Direction, Conceptual
Brand Films, Branded Content
The Experiment