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Adidas | Attack the Attack | All Blacks Lions Tour Jersey.

We go inside the head of an opposing Lions rugby player as they face the constant onslaught of New Zealand rugby teams including the world champion All Blacks. Shot on green screen, using real players tackling someone wearing a custom-made POV helmet rig with an Arri mini onboard. I took the piece from creative through production and to the end of post-production as director working closely with the amazing Clause+FX team in Auckland, New Zealand

Project Roles
Augusto Group
Creative Direction
Advertising, Branded Content, Commercials - Broadcast
Project Industries
Advertising, Retail, Sports