As Director of UX for this brand, I designed and supported many updates and iterations through extensive research (qual and quant). I also was one of the founding members of the e-commerce site establishing the brand guide for the site and the entire look and feel across devices.
- Project Roles
- Director, UX/IA Designer
- Rainbow Apparel
- Adobe Illustrator, Adobe Photoshop, Creative Research, Sketch, User Behavior Research, User Research
- Brand Guidelines, Brand Identity, E-commerce Platforms, Product Designs, Products - Digital, Prototypes
- Project Industries
- Retail, Technology