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Okay
NZ Transport Agency

It's hard to come up with an original idea for a distracted driving PSA. It's harder to come up with a *good* original idea for a distracted driving PSA. We threw over a thousand thoughts at the wall before an innocuous phrase I absentmindedly jotted down — "Let driving distract you from your phone" — finally stuck. The idea is simple, but it's easily the most challenging project I've worked on to date.

Project Roles
Copywriter
Company
Clemenger BBDO
Skills
Conceptual, Copywriting
Media
Brand Films
Project Industries
Government
NZ Transport Agency
NZ Transport Agency
NZ Transport Agency
NZ Transport Agency